How to Use eXTReMe Tracking

On most sites created by HUEY Productions one will find the eXTReMe Tracking "hit counter". The tracker is an extremely valuable tool for making sound business decisions about your site and does way more than just informing you about how many visitors your site has had.

The tracker may be accessed by clicking on the blue world icon in the lower left corner of your site's homepage. A sample of that icon is shown below.

After the tracker window opens, you'll notice data is grouped in three rows under the Total Visitors number. The first row, that is open by default is information about unique visitors to your site. The second row has information about how visitors arrived at your site. The third row of information deals with the type of equipment your visitor is using to visit your site.

Following is a brief discussion on the most valuable data collected and how to use it.

Opening Page - Just under the three rows of available data (mentioned above) is a listing of the last 20 visitors to your site. It shows the date, the country flag for the visitor's country, the browser they are using (Br), the operating system (OS) and in the last column the search engine used and maybe the search term (Query) the visitor used. Holding the cursor over the country flag will reveal what city the visitor is from. Clicking the search engine name will take you back to the search engine results page the visitor was on prior to clicking through to your site.

Periodically checking the search query may reveal a trend that you may capitalize on. For instance if you have a bed and breakfast with a Jacuzzi but that fact is not mentioned on your homepage or shown in a picture...but you see a trend of visitors searching for "bed and breakfast with Jacuzzi", you may want to modify the verbiage on your site to "snag" those visitors and keep them on your site. In other words, make sure you let visitors know you have what they're looking for.

First Row - The most valuable data in this row is This Month data. The chart allows one to easily see how their site is doing currently as compared to the same month last year. Please remember these data represent unique visitors only. A unique visitor is a first time visitor to your site. Your site is getting more visitors than this but when they return to your site they are no longer unique visitors but rather returning visitors. Clicking the right most element, the map, will bring up a map of where the visitors came from.

Second Row - The most valuable data in the second row is under the heading Referrer. Referrer shows where visitors were prior to coming to your site. The addresses are links and (in most cases) may be clicked on to go backwards to the site your visitors were on prior to coming to your site. This is valuable information for a couple of reasons. First, it shows the number of visitors each site is sending you. If you are paying to have your site listed on a directory, this will show you if you're getting your money's worth when it comes time to renew with them. Second, the links allow you to visit the site where your visitor came from (in most cases). This allows you to see what they saw prior to clicking the link that brought them to your site. You may want to check how your link looks compared to other links on that page. Do other links (competitors) have a better description, do other links have a graphic and yours doesn't, is all the data provided on this site about your business accurate? If there are inconsistencies with your listing you will want to contact the owner of that site and ask for them to edit your listing.

Third Row - We consider the data under System Type to be the most valuable because it shows the percentage of visitors to your site using a mobile device. If you see the percentage of visitors to your site using a mobile device greater than 1.5% and you don't have mobile device pages, you're probably missing out on converting those visitors to sales. Visitors using a small screen mobile device will not stay long on your site if they have to continually scroll left and right, up and down to view all the information on a large full-size Web site page.