Link
Campaign
You should
aim for between 50-100 sites for your link campaign. Exchange links
with Web sites similar to yours, but not in competition. Many Search
Engines are now using a system that tracks and ranks sites according
to the number of links pointing to a particular Web site. They see
these links as "votes" for your site. By exchanging links with
similar Web sites, you will not only increase your Search Engine
ranking, but you will also increase your Web site traffic.
A link campaign is extremely time consuming. We would advise
"fencing" 15 minutes a week toward this endeavor. The goal is to get
other sites to add your site to their links page. As a courtesy you
will add a link to their site on your links page. Currently, most of
the links on your site are helping them and doing nothing for your
site because they haven't linked back to your site.
Start by going through the your Chamber of Commerce business listing.
You're looking for a site that is in your industry (travel,
accommodations, restaurants, etc.) that already has a links page.
If they don't have a links page you're wasting your time. This mean
you have to visit each site to determine if they have a links page.
Send each appropriate site owner a polite one/two paragraph e-mail
asking for a link to your site to be added to their site. Something
on the order of:
I visited your Web site at <theirURL> and
would like to swap links with you. <mysitename> is a romantic
guesthouse that is secluded in the landscape for our guest's
privacy. Located in one of Fredericksburg Texas' oldest
residential neighborhoods, this guesthouse is designed for
quiet, private and elegant retreats. Relaxation comes naturally
with singing birds, fluttering butterflies in the herb garden
along with a private hot tub on a screened porch.
More and more of the major search engines are measuring
'popularity' of each Web site and promoting more popular Web
sites to higher ratings. One of the factors looked at to
calculate popularity is the number and quality of links into,
and out of, a site. By swapping links we can increase the
popularity factor of both our sites.
Regards,
<myname>
<myemailaddress>
<myWebsiteurl> |
When you exchange links with other web sites, make sure that the
link to your site is on a page that lists related links. It's not
necessary that the complete other web site is about your topic. It's
okay if the other web site has a single category page that deals with
the topic of your web site. The link to your web site should be
listed on that page then.
The more pages of the other site are about your topic, the better.
Make sure that the link to your site is in a good neighborhood and
the other links are related to yours.
When you get a couple of folks to respond, send us their URLs
(addresses) and we'll add them to your links page. Then move on to
say, a Chamber of Commerce site on the other side of the state. Since
the sites there are not in direct competition with ya'll, they should
be willing to link to your site.
Good luck.
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Link Popularity]
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