September 2007 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Ivytx for being the winner of this month's free hosting site. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Google Local

Do a google for your site's number one keyword phrase (such as Fredericksburg TX bed and breakfast). At the top of the search results page will (most likely) be the "Local business results for..." map with three listings shown. Is your business one of them? No, then click on "More results near..." and see if your business is listed.

To get your site listed you'll have to have a free Google account. Click HERE for more information.

If your site is listed and you'd like to increasing the rank position your site is it, it'll take some work which will be well worth it. The ranking of the sites on the local map is determined by an algorithm considering location (your don't have much control over that), number of reviews, review rating (number of stars), and other factors. The fastest way to increase your site's ranking is to get as many persons to complete a review with each giving you the maximum number of stars. For instance, if you're an innkeeper you should be giving each guest leaving your inn a little slip of paper (with instructions) asking for them to submit a review of their stay.

Check it out, learn what it takes to submit a review, and then get to work on raising your site's ranking on Google's Local Business Listing.

Wording Of Links INTO Your Site Critical

Google puts a lot of weight on one element of their ranking algorithm; Link Popularity (the number of links INTO your site from other Web sites). But not all links INTO your site are counted. Not only must they be from an industry related site, but now Google has decided it's essential there be some correlation between what YOU say your site is about, and what OTHERS say your site is about. Google does this by analyzing the words in the Link Title on all links pointing to your site. Bottom line here is - if a keyword phrase does NOT appear on links to your site, you're not going to rank well for that phrase!

For many established sites, this is the main reason they might have experienced a noticeable decline in rankings in the last few months. Most older sites will have a majority of incoming links based on their business name, and NOT on their activities / products / services / location etc.

An example may help. A link from another site to an accommodations site called Der Stall will receive no credit if the inbound Link Title says "Der Stall". For Google to give them Link Popularity credit, their inbound Link Title should say "Der Stall Bed and Breakfast" or even "gooderer"..."Der Stall Bed and Breakfast Fredericksburg TX".

Check who is linked into your site by entering "link:YOURDOMAINNAME" into Google's search block. If you find a link into your site that doesn't also include the industry you're in, send the site owner an e-mail and ask to have your link edited.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.