January 2011 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Krista Duderstadt, Realtor for being the winner of this month's free hosting site. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

MainStreetHosts

MainStreetHost is a search engine submission and optimization company, specializing in Web site optimization, site rankings, Web site hosting, etc. They have a VERY convincing sales pitch which we consider "smoke and mirrors." They know the majority of site owners are not up on the latest optimization techniques.

Over the years we've had over a half-dozen clients pay to have their site "optimized" by MainStreetHost. Without exception, these clients did not gain anything with regard to increasing their search engine ranking, and in a couple of cases our clients found their site "black-balled" by the major search engines, resulting in a lose of ALL ranking.

MainStreetHost uses some questionable tactics (at best) and at worse they're using techniques frowned upon by the "big three" search engines. For instance, the addition of bogus keyword rich links at the bottom of site pages that don't go to where the visitor is expecting but rather just take one to pages on the existing site. Check out this site's homepage for bogus links all the way across the very, very bottom.

Their "proof" that your site is doing poorly is provided by a search engine position report they send. The problem is, they're searching for terms that are almost guaranteed to produce no listings for your site. To see a portion of a report recently sent to one of our clients, click HERE. In this report they were telling the innkeeper their site couldn't be found in the first 100 result pages for a search of "Inn" and a search for "Lodging". No kidding!! The truth is this client's site already has first page ranking for the keyword phrase of "Lubbock TX bed and breakfast." We don't know anyone, wanting accommodations in Lubbock TX, that would search for "Inn" with the expectations of find useable results.

Though they must have some satisfied clients somewhere, we just caution you to take time in evaluating their sales pitch prior to giving them your hard-earned money. Nuff said!

TagCrowd

TagCrowd is a Web application for visualizing word frequencies in any user-supplied text by creating what is popularly known as a tag cloud or text cloud. You may have seen one of these tag clouds before on someone's blog. By using TagCrowd one not only sees a text cloud, but also an image that communicates much in a single glance.

We suggest loading your site's homepage and then, while holding down the left mouse button, dragging your cursor down the verbiage on your homepage to highlight it. Then place your cursor over some of the highlighted text and right-click. From the menu that shows up, left-click on COPY.

Go to TagCrowd and place your cursor in the large "Paste text to be visualized" rectangle and right-click. From the menu select PASTE which should paste the verbiage from your homepage into TagCrowd. Now click the VISUALIZE button and have a tab cloud generated.

If the theme of your site is not evident, it probably won't be evident to Herr Google either and you may want to consider talking with us about editing the verbiage on your site in order to get a higher ranking on the major search engines.