In This Issue:
We'd like to congratulate Artisans At Rocky Hill for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.
The +1 button is Google's answer to Facebook's "Like" button. It is a button we can add to your Web site. When one of your site visitors clicks the +1 button, your Web site URL appears on the +1 tab on the user's Google profile. Google wants Web site visitors to click on the +1 button when they find something interesting or recommendable.
Google also announced that the +1 button will influence the search rankings of a page. The number of +1 clicks and the person who clicks on your +1 buttons might influence the position of your pages. According to Google, the number of +1 clicks can also influence the position of an AdWords ad for the page with the +1 button.
Although Google's +1 button does not have a major impact on the position of your web pages in Google's search results yet, it does not hurt to add the button to your pages.
1. Offer reasons to link to your Web site - What makes your company unique? How are you different to your competitors? Do you offer giveaways or competitions? Are there any news or stories about the people in your company? Create Web pages on your site that deal with that content so that other Web sites can link to these pages. Inform bloggers about your competitions or giveaways and let them review your products.
2. Check your business memberships - Are you a member in a business association? Have your company or your products received any awards? What are the governing bodies for your industry? Check if these Web sites link to your site and try to find new business associations that might be related to your business.
3. Leverage your offline relationships - Offline relationship you have with other businesses, people and publications can often be turned into online relationships that include links to your Web site.
4. Write testimonials - If you like the product of a company, send them a testimonial. Chances are the testimonial will be listed on the company Web site along with a link to your site.
5. Check your audience - Which Web sites, forums and networks are used by your customers? These Web sites and forums are the sites from which you should get links.
6. Benefit from sponsorships and social activities - Does your company sponsor any local activities? Do you support relief organizations? If you do, you can get direct links from the organizer of the activity and you can create link-worthy content on your Web site by writing about your activities.
7. Check your existing back links - Analyzing the Web sites that already link to your Web site can help you to get an idea of the link-worthy content on your Web site. You will also learn why other Web sites link to your site. It is very important that your Web site gets as many good back links as possible if you want to get high rankings on Google. Type "link: http://yourdomainname.com" into the Google search block to check who is linked to your site.
Geeks are always looking for places to connect their laptop computers. We don't stay overnight without having free wireless connection to the Internet.
If you offer a wireless Internet connection at your
inn/business, here's a great (free) way to get listed on more directories
which (hopefully) will increase business as well as increase your Web site's
link popularity. Each directory you list your site on will link into your
site which will increase your site's link popularity and, in turn, raise the
ranking of your site on the major search engines.
I did a google for the term "Wi-Fi location directory" and instantly found a number of directories willing to add a link for FREE. A couple of such directories are Wi-Fi Free Spot and Hotspot Locations.