November 2012 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Cupid's Country Castle for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

OneShar.es Secure E-mail

We share a lot of things through social networks, e-mail or IM. Sharing is natural. The problem arises when we share sensitive information with others. We easily send e-mails with usernames, passwords or other important information to our friends, co-workers and clients without thinking. It's simple and quick to do and we tend to trust those we share this information with.

However, there are always digital traces left behind that we never think about. Consider this for a minute. You just e-mailed your wife the PIN to your ATM account. Was the e-mailed deleted or is it still in her inbox? Or how about the username and password to a new site you've just built for a client that was sent to them. Do they still have it sitting in their inbox?

Enter OneShar.es. With their secure e-mail system the data you enter is encrypted from your browser to their servers and stored encrypted. The private URL you're given holds part of the key to unlock the content. This URL is sent to whoever needs access to it. Once it's viewed, it's permanently deleted. So while you may have the OneShar.es URL in your outbox and the recipient may have it in their inbox, it can never be retrieved again after being viewed. You can set the self-destruct time from a couple of minutes to a couple of hours.

Give'm a try. And remember, Mr. Phelps...should you get caught or captured the Secretary will disavow any knowledge. This tape will self-destruct in 10 seconds.

TripAdvisor Management Center

TripAdvisor has more than 60 million travelers visit each month, making them the world's largest travel Web site. TripAdvisor offers a wide range of marketing opportunities, advertising and content solutions to meet your business needs. Ask any Generation X or Y and they'll tell you that they use TripAdvisor frequently when researching a business.

The Management Center is where you will find free tools and content resources to manage your business' online reputation, engage the TripAdvisor traveler community, and attract business. The areas you'll have control over, once you go through the registration process, are:

  • Manage your TripAdvisor page - Enhance your listing, upload photos and videos; update business details, rates and booking info; track performance, and more...

  • Drive more direct bookings - Add contact details, upload Special Offers, save on OTA costs and expand your database with a Business Listing.

  • Manage your reviews - Know what your customers are saying about you and post your reply.

  • Free marketing tools - Use their downloadable badges and widgets on your own Web site to display your TripAdvisor ratings and reviews, encourage customer reviews and create photo slideshows.

  • What TripAdvisor can do for you - They want to help grow your business through TripAdvisor's 60 million unique monthly visitors. Learn how with their collection of videos, guides, webinars, and master classes, and follow their blog for the latest updates!

  • Get help with your questions - Can't solve your query? Use their FAQs. Their help center offers further guidance and direct links to support specialists.

Old Article Worth Seeing Again

Citations

Citations are listings and references made to your Web site in other local directories. Google aggregates links and reviews from other local directories and places them in your Google Places listing. This also is a factor in determining your rank in local search.

Your goal is to be listed in as many other local directories as possible in order to boost your Google Place Search ranking. Also keep in mind that these directories, such as Yelp, are highly trafficked directories in their own right and people will find your business directly in these locations as well.

Here is a list of 15 local directories where you may get your business listed quickly.

We know that submitting to each of these directories and making sure your information is accurate on each is a very tedious task. But it is time worth spending if you're serious about your Web site contributing to your business' "bottom line."

Another trick is to use YouTube as a citation source. On your YouTube video description make sure you include the same name address and phone number that is on your Google Place Search Page and include local tags in the tag section and Google will pick this up as a local citation.

If your niche is highly competitive, these extra citations can mean the difference between getting a top listing, or not, in Google local search.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Doc's Auto Repair - Providing quality car care in Fredericksburg Texas since 1991. Our experts provide affordable foreign and domestic automotive repairs, vehicle maintenance and towing services in the Texas Hill Country.

  • The Homestead On FoxRidge - The perfect lodging and vacation destination for intimate getaways, honeymoons, celebrations and relaxing escapes while enjoying the exciting recreational destinations in the Texas Hill Country.