In This Issue:
We'd like to congratulate G3 Miniature Donkeys for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.
Google is in the process of making a number of changes to its ranking algorithm so you may notice some volatility in the ranking position of your site. Most of the time we don't know what's going on with Herr Google, but we have received some hints as to what Google is working on.
Google is attempting to go “more upstream” to make sure that some kind of links become less attractive. This probably affects link networks and link farms. Google has penalized several link networks in the past. So, again, we warn you not to fall for those unsolicited e-mails or phone calls that promise great results because they'll link your site to hundreds of other sites. Do not confuse link farms and link exchange programs with reciprocal linking. Reciprocal linking is the exchange of links with individual sites, and is certainly an accepted technique for improving your site's link popularity.
Google has announced it is going to analyze backlinks better to under stand which back links have value. Google is in the early stages of working with a much more sophisticated link analysis software that will understand backlinks better. That probably means the influence of forum profile links might become even lower while the value of editorial links increases. So just adding your site's URL in a forum or social media site won't have much value unless the content you're link is in has value.
Google plans to give Web sites that are an authority in their category a
ranking boost. For example, if your site is an authority in the medical
space, Google plans to show your Web site above Web sites that are not as
authoritative. Generally, a site becomes more authoritative when the number
of pages on the site vastly outnumber a competitor's site. Bottom line is a
site with 100 pages will most likely rank as an authority over competitors
that only have 10 pages on their site. For this reason we suggest adding
pages to your site on a frequent basis.
Google Alerts is a free service that gives you updates by e-mail or RSS feed of the latest relevant Google results based on your registered alert topics. You may use Google Alerts to follow a particular news story, follow your industry or even a competitor, or watch for mentions of your business in the Google search results. If you're in business, you need to know what's being said about your business!
The assumption is being made that you already have a Google Account. If not, obtain one from Google.
1. Log in to your Google Account
2. In the upper right hand corner of your screen, click My Account
3. Click on Products in the left column and click Alerts
4. You will now see a screen that will allow you to create a Google Alert. Enter your search term
5. Now choose what type of results you want to get.
6. Choose how often:
a. Once a Day
b. Once a Week
c. As It Happens
7. Then choose either e-mail delivery or RSS feed.
From the same page, you may manage your alerts by clicking on the “click here manage your alerts” hyperlink at the bottom of the page.
From the Manage your Alerts page, you can edit or delete your alerts. You
can also choose between HTML and text e-mails.
Try to make your alerts terms concise. You don’t want to get tons of alerts on topics in which you are not interested. If you only want to get Alerts on items which consist of specific words, use double-quotes, like this: “HUEY Productions” or “bed and breakfast”.
Google Alerts is a great way to keep current on what is going on in your industry, or even see what is being said online about your specific business.
Google's +1 Button
The +1 button is Google's answer to Facebook's "Like" button. It is a button we can add to your Web site. When one of your site visitors clicks the +1 button, your Web site URL appears on the +1 tab on the user's Google profile. Google wants Web site visitors to click on the +1 button when they find something interesting or recommendable.
Google also announced that the +1 button will influence the search rankings of a page. The number of +1 clicks and the person who clicks on your +1 buttons might influence the position of your pages. According to Google, the number of +1 clicks can also influence the position of an AdWords ad for the page with the +1 button.
Although Google's +1 button does not have a major impact on the position of your web pages in Google's search results yet, it does not hurt to add the button to your pages.
Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.
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