September 2013 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Granbury Log Cabins for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Beta Bot Malware Kills Your Anti-Virus

Here is something to warn your friends about. Bata Bot, as it's being called, uses social engineering to make folks click on a "windows" popup box.

This week, the FBI sent out a warning that a commercial strain of malware known as "Beta Bot" can turn off your antivirus, stops access to the Web sites of antivirus vendors so your antivirus program cannot call home for fresh definitions, and steals your user name and password when you log into your financial institutions, e-commerce sites, online payment platforms, and social networks.

The Beta Box malware masks itself as the "User Account Control" message box, but when you click on this box, it will infect your computer. If the above pop-up message or a similar prompt appears on your computer and you did not ask for it, or are not making changes to your system's configuration, do not authorize this fake "Windows Command Processor" to make any changes.

Beta Bot is commercial malware, meaning it was made by cyber criminals to be sold to other cyber criminals who can then use it to steal your personal information. It also means the quality is very high, and it's hard to get rid of when your PC gets infected. So have another look at the screenshot above, as it is much easier to prevent this infection than cure it which will likely require a call to the helpdesk and lost production time, or a trip to your computer retailer so they can fix it.

Authoritativeness

Google has hundreds of elements it uses in its ranking algorithm to rank Web sites on a search results page. Each element has a weighted value and so each element is not as important as the next one. We focus on the ten or twelve most heavily weighted elements when we construct a Web site or tweak a site we've inherited.

One of those heavily weighted ranking elements is authoritativeness, grossly defined as the number of pages on your site. Google has clients - they're searchees and Google is attempting to do a better job for the searchees than the other major search engines. Google's logic is that a searchee will most likely fine a better answer (be happier with) in a site with a lot of pages than a site with just a few. In other words, if someone is searching for "bed and breakfast in yourtown, USA" and all things are equal among a number of sites, Google will rank the site with the most pages higher than the others.

So check your competition's site. If your competition has 15 pages on their site and your site only has five, then it's time to send us verbiage for adding an additional page to your site. We hear it all the time, "Oh and don't forget to make my site number one on Google." We need your help in working toward that goal. One way to do that, and also keep your site looking fresh, is to periodically add pages to your site. Scan your competition's Web sites and see the kind of information pages they have. Then come up with about 500-750 words for a new page for your site that will be "value added" for your visitors as well as Google's bot when it comes around to your site.

Old Article Worth Seeing Again

Big Brand Hijacking Scam

The bad guys are getting quite inventive, especially with big brands. They are now causing confusion using the UPS logo with a phishing attack on folks at their house. Have you ever noticed that when people get confused, they go blank for a moment? That is what the phishers are consciously exploiting: "Did I really send something that day? Perhaps it was another day and they got it wrong? What -is- this?" ~CLICK~

Big brand hijacking is extremely popular with phishers these days. Be especially careful when you get e-mails using the following brands: UPS, FedEx, Amazon, DHL, Verizon Wireless, Internal Revenue Service, Better Business Bureau, Bank of America, and Facebook. Just the FedEx brand alone is ‘stolen’ daily and used in 1-5 million (!) phishing e-mails.
Here are some items to check on any e-mail you receive that you're not sure of:

  • ‘From’ and ‘Reply-To’: the domain is made up to look official but is false.

  • ‘Subject’: Legitimate e-mails use grammatically correct language.

  • Content: You are being asked to click on a link to avoid a negative consequence.

  • Hyperlink: Hovering over the link shows a domain unrelated to the business in the e-mail.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Champion Business Park - Offers complete real estate packages for all oilfield service and related contractors in the Cotulla, TX area.