November 2014 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Krista Duderstadt for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Top 5 Facebook Scams

"Facebook now has over a billion users, that's a mind-boggling thousand million people who check their page regularly. The bad guys are irresistibly attracted to a population that large, and here are the top 5 scams they are trying to pull off every day of the year.

1. Who Viewed Your Facebook Profile lures you with messages from friends or sometimes malicious ads on your wall to check who has looked at your profile. But when you click, your profile will be exposed to the scammer and worse things happen afterward.

2. The Facebook Color Changer App tries to trick you to personalize your Facebook page, but it also leads you to phishing sites, deceives you to share the app with friends, and infects your mobile devices with malware. Stay away from it.

3. Fake Naked Videos There are tons of fake naked videos being posted all the time using the names of celebrities like Rihanna or Taylor Swift that sometimes make it past the Facebook moderators. These scams are in the form of an ad or a post and have a link to bogus YouTube videos. That site then claims your Adobe Flash player is broken and you need to update it - but malware is installed instead!

4. Facebook Videos With Come-On Titles The bad guys often try enticing titles like "Not Safe For Work" or "Scandalous" to lure you into clicking on these videos and get redirected to phishing sites that steal your personal information.

5. Check my status update to get free Facebook T-shirt Messages from your Facebook friends to go to their page, and get a free Facebook t-shirt. It's a scam. Remove any access to rogue applications if you have clicked on something like this.

Facebook is what it is, there simply is no way to change the colors of your profile or change the theme. Stay away from such messages if you want to avoid getting your PC infected with malware. As an additional reminder, do not click on anything to do with Ebola, they are now offering free toolbars that will warn you when Ebola pops up in your town, but it's malware being installed instead. Do not fall for it: Think Before You Click!

How To Handle a Negative Online Review

Your response to the unhappy customer should be sincere and not defensive. Oftentimes, simply apologizing and thanking the customer for taking the time to share their issues can go a long way. Many business owners have found that a simple “I’m sorry” can make a big difference in person, and the same holds true online.

You should reply to the review and identify yourself. Using a pseudonym or having friends post in the businesses defense is not recommended. It is also suggested that a reply such as “My name is X and I am the owner of [insert name.] I was sorry to hear about your mixed experience the other night, and want to invite you back on us to show you we're serious about good customer service.” Include any specifics about their complaint and any ways you are going to fix the issues. Include your name and phone number in the response and invite the reviewer to give you a call to discuss further.

If the reviewer’s comments are inaccurate, you should carefully and factually respond with your side of the story. If the review is incorrect, or states erroneous information, it is your responsibility to make sure that you inform the guest (and others who may see the review).

Remember to be patient, and let your feelings settle before making any response publicly or privately. Keep it professional!

Old Article Worth Seeing Again

Authoritativeness

Google has hundreds of elements it uses in its ranking algorithm to rank Web sites on a search results page. Each element has a weighted value and so each element is not as important as the next one. We focus on the ten or twelve most heavily weighted elements when we construct a Web site or tweak a site we've inherited.

One of those heavily weighted ranking elements is authoritativeness, grossly defined as the number of pages on your site. Google has clients - they're searchees and Google is attempting to do a better job for the searchees than the other major search engines. Google's logic is that a searchee will most likely fine a better answer (be happier with) in a site with a lot of pages than a site with just a few. In other words, if someone is searching for "bed and breakfast in yourtown, USA" and all things are equal among a number of sites, Google will rank the site with the most pages higher than the others.

So check your competition's site. If your competition has 15 pages on their site and your site only has five, then it's time to send us verbiage for adding an additional page to your site. We hear it all the time, "Oh and don't forget to make my site number one on Google." We need your help in working toward that goal. One way to do that, and also keep your site looking fresh, is to periodically add pages to your site. Scan your competition's Web sites and see the kind of information pages they have. Then come up with about 500-750 words for a new page for your site that will be "value added" for your visitors as well as Google's bot when it comes around to your site.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Automation Engineering Services UK - Brian Greaves is an experienced, adaptable controls and instrumentation engineer working with international clients on automation projects ranging from oil & gas to offshore accommodation refrigeration. He speaks several languages including Basic Mandarin, Norwegian, and Danish as well as English.

  • Fritztown Limos - Fritztown Limos party bus has stereos inside and out, awning with tables and chairs, party lights and TV inside, ice chest, iPod connections, outside lights and air conditioned storage area.

  • Crescent Quarters - A bed and breakfast and luxury hotel-motel in Boerne, TX in the Texas Hill Country.