September 2014 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Karshurtz for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Is Your Business On Yelp?

Nielsen, the survey dudes, conducted a survey polling more than 1,000 US adults who use user reviews sites, and dug to find the answer to a question business owners have been asking us for years: How does Yelp compare to other online review sites?

The answer: When compared to TripAdvisor, Angie’s List, and other local directories, people name Yelp as the review site most frequently used when searching for local businesses because they see it as the most influential, most trustworthy and with the highest quality reviews. People chose Yelp:

  • 4.5 times more often than Angie’s List and nearly 3 times more often than TripAdvisor as being the most influential review site when making final purchase decisions

  • Nearly 3 times more often than Angie’s List and nearly 1.5 times more often than TripAdvisor when ranking sites with the most trustworthy reviews

  • 2.5 times more often than Angie’s List when choosing which sites have the best quality reviews

In addition, 84% of consumers responding to the survey named user reviews as the most important content on review sites, followed by average star rating at 77%, as well as map/location, business contact information, and business hours. The best part is, you may register a new account or update information in your Yelp Business Owner Account for free in just a few minutes.

Google Update Should Help Small Sites

There's officially a new Panda update rolling out. If you have a small or medium-sized site, Google is suggesting this could potentially help you, though we've heard that before.

Earlier this week, Google started a slow rollout of an improved ranking algorithm, and are expected to have everything done sometime next week.

Based on user (and webmaster) feedback, Google's been able to discover a few more signals to help the ranking algorithm identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher.

Search for your site using a search term where you know you can find your site. Check how it ranks now and then check it in a few weeks and hopefully you'll find that Google has rewarded your site and moved it a bit higher in the rankings.

Old Article Worth Seeing Again

Authoritativeness

Google has hundreds of elements it uses in its ranking algorithm to rank Web sites on a search results page. Each element has a weighted value and so each element is not as important as the next one. We focus on the ten or twelve most heavily weighted elements when we construct a Web site or tweak a site we've inherited.

One of those heavily weighted ranking elements is authoritativeness, grossly defined as the number of pages on your site. Google has clients - they're searchees and Google is attempting to do a better job for the searchees than the other major search engines. Google's logic is that a searchee will most likely fine a better answer (be happier with) in a site with a lot of pages than a site with just a few. In other words, if someone is searching for "bed and breakfast in yourtown, USA" and all things are equal among a number of sites, Google will rank the site with the most pages higher than the others.

So check your competition's site. If your competition has 15 pages on their site and your site only has five, then it's time to send us verbiage for adding an additional page to your site. We hear it all the time, "Oh and don't forget to make my site number one on Google." We need your help in working toward that goal. One way to do that, and also keep your site looking fresh, is to periodically add pages to your site. Scan your competition's Web sites and see the kind of information pages they have. Then come up with about 500-750 words for a new page for your site that will be "value added" for your visitors as well as Google's bot when it comes around to your site.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Stonewall Valley Ranch - Stonewall Valley Ranch offers hunting and fishing, relaxing in secluded bed and breakfasts, hiking and rock hunting as well as helping ranchers build a herd of Longhorn cattle and furnishing Longhorn hides, horns and hooves for the lover of Western décor.