July 2015 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Morning Star Memory Care for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Have I Been Pwned?

Have I been pwned? is a free resource for anyone to quickly assess if they may have been put at risk due to an online account of theirs having been compromised or "pwned" in a data breach. All you have to do is enter your e-mail address and this service will tell you if any of your personal data has been breached. You may also sign-up to be notified when future pwnage occurs and your account is compromised.

All the data on this site comes from publicly leaked "breaches" or in other words, personal account data that has been illegally accessed then released into the public domain. Have I been pwned? aggregates it and makes it readily searchable.

Reviews

People cite reviews almost as much as they cite price as the most important purchasing factor. It’s one thing to have a TripAdvisor account and confine reviews to its site. If you really want to take advantage of all that user-generated content, take the next step and showcase reviews on your Web site. Sites that offer reviews, such as Der Stall Bed and Breakfast Barn, see conversion rates skyrocket 35 times greater than without reviews.

You can’t talk about review sites without talking about TripAdvisor. This content-powerhouse hosts over 170 million reviews, and by the time you finish reading this article, there will be about 300 new reviews on the site. You can bet the farm on the fact that people will reference TripAdvisor at some point in their tour-planning process.

There’s a simple registration process that even allows you to sign in with Facebook or Google+. These two social media sites are the two most popular platforms for travel research, making signing up through either account a no-brainer.

Old Article Worth Seeing Again

Does Your Site Need Mobile Friendly Content?

For quite some time now, we've been advising our clients to consider adding mobile friendly content to their site as a way to increase conversions of visitors to sales. The visitor to your site using a mobile device will not spend very long if they have to scroll right-left and up-down just to read your site's content.

We still believe the visitor using a mobile device is "low hanging fruit" and you should seriously consider mobile friendly content in order to be one of the first to get on the band wagon. But will the expense be worth the return?

On almost all of our sites we've included the eXTReMe Tracking "hit counter" at the bottom left corner of your site's homepage (the world icon). It's by clicking the world icon that you'll be able to view what percentage of visitors to your site are using a mobile device. Below I have shown the System Type data for two of our clients. The data on the left shows only about 3% (total) of the visitors using a mobile device - so maybe the expense of mobile friendly pages is not justified now for this client. But the data on the right shows a client's site that's receiving about 31% of the visitors using a mobile device. If you have data like this, you are way behind the curve if you haven't contacted us to (either) have your site converted to a fluid design or have a limited number of mobile friendly pages added to your site. Fluid design sites render all the sites content scaled to the size of the view screen.



If you'd like to talk with us about your unique situation, we'd love to explain your options further and give you an estimate of the costs involved. So contact us.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Crooked Oak - One of the premier tourist destinations in the Texas Hill Country for a picnic, family reunion, special party, club gathering, or corporate events.

  • Taste of the Hills Tours - See, taste and experience the difference of a truly luxurious wine tasting tour in a Taste of the Hills comfortable and elegant custom limo coach.