In This Issue:
We'd like to congratulate Magnolia House Bed and Breakfast for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.
Google has announced that as of April 21, 2015 it will be expanding its
usage of mobile-friendly factors in its search algorithm.
These latest updates are a testament to the importance of mobile media consumption in today’s device-driven world. How people use the Internet has long been a determining factor in how Google determines search ranking. Numerous studies from Google have already shown that long before the algorithm update having a mobile Web site gave businesses an edge. According to Google, 75 percent of mobile device users prefer a mobile-friendly site, and 67 percent of users are more likely to purchase items from a mobile site. Even more telling is that 48 percent of mobile users stated if a company’s Web site didn’t work well on their smartphone they felt the company didn’t care about their business.
Google is making moves to improve the mobile user’s experience, and if you haven’t already contacted us to make your site mobile-friendly, you need to consider doing that if you want your site to remain competitive.
What mobile factors will Google be looking for? It all goes back to user experience and what the user finds once they click on a search result. According to Google Webmaster, the factors that help make sites more mobile-friendly include:
• Text that is easily accessible and readable without having to zoom in on the page.
• Sites that avoid using software that isn’t compatible on mobile devices, e.g. Flash.
• Content that is appropriately fitted to a screen so there’s no need to scroll horizontally or zoom.
• Links that are placed far enough apart so that users can easily tap on the right links or buttons.
The main objective is to make Web pages suitable for the screen size. Minimizing the need to scroll, zoom and squint as well as fine-tuning the messaging that is delivered are all key factors in creating a more mobile-friendly Web site.
Google maintains that its top priority is delivering the most relevant results to users. As more people favor using mobile over desktop for digital media consumption, it’s understandable that Google would want to modify its algorithms and results to mirror that change in user behavior.
You can test your site just like Google will by going to the Mobile Friendly Test.
Reasons Why Others Won't Link To Your Site
Links from other Web sites are extremely important if you want to get high rankings on the major search engines. Unfortunately, it can be very hard to get good backlinks. Sometimes, your Web site itself is the reason why other people don't want to link to it. Here are some reasons why other people do not want to link to your site:
Your Web site looks like it's 2005 - Ten years is a very long time on the Internet. If your Web site was designed in 2005, it will look extremely outdated. The Internet is full of good looking pages. If your Web site cannot compete with them, people will go elsewhere. Your web pages must be easy to read. Use a modern design, big headlines and an easy to skim page structure.
Your Web site is bloated - If you have twenty different pages on your Web site that basically contain the same content, it is difficult to choose the right page for the link. Make sure your Web site has a clear focus and that it's easy to find the correct pages.
Your Web site contains broken links and images - If the homepage of your Web site contains a big broken image then people will think that your Web site isn't updated anymore. Nobody wants to link to dying pages.
Your Web site is sloooooooooow - People are impatient. If it takes too long until your Web site is rendered in the web browser, most people will go to another page. In addition, page speed is a ranking signal for Google. Make sure that all pages of your Web site load quickly.
Your Web site content is outdated - Do you have a blog on your Web site? Is the last blog post several months old? Better remove the blog from your Web site. If you cannot maintain a blog, it can do more harm than good. People don't want to link to abandoned Web sites.
Content of your Web site is unoriginal - If your Web site only contains content that can be found elsewhere, it's not likely that many people will link to your site.
Fight Back Against Scams
The AARP Fraud Watch Network gives you access to information about how to protect yourself and your family. AARP's Fraud Watch Network links you with experts, law enforcement and people like you who are on the lookout for scams. Check out the latest alerts from state Attorneys General and other local officials, and read what people are reporting in your state. Non-members and members alike can get their Watchdog Alerts, stay up on con artists’ latest tricks, and find out what to do if you’ve been victimized. It’s free for everyone because AARP is committed to safeguarding Americans’ financial futures.
Every year, thousands of Americans are impacted by fraud and scams – but you can beat con artists at their own game by joining the AARP Fraud Watch Network. When you sign up, you'll get:
The latest, breaking scam alerts, delivered right to your inbox
Prevention tips based on thousands of hours of interviews with con artists and law enforcement
Access to resources from our network of experts
Access to a special network of people like you who are sharing their experiences with scams, so you know what to watch out for.
The Fraud Watch Network is free of charge for everyone – members, non-members, and people of all ages. Protect yourself and your family. Join the AARP Fraud Watch Network today!