October 2015 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Native Texan Horses for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Facebook Begins Local Business Verified Badge

Have a local business Page on Facebook? Soon you’ll be able to give your Page an official stamp of authenticity. The badges come in the form of gray check marks and are available for businesses with a physical location in the US and several other countries. The badges will help people find the correct and authentic accounts for local merchants. Verified Pages will also show up higher in search results.

The feature is accessed within a Page’s admin settings in markets where it is available. Business owners may verify their pages immediately using their business’ publicly listed phone number. They may also verify by uploading an official document like a phone bill, a process that Facebook says will take several days to complete. Facebook has updated its help page about verification with more details about the badges. In the coming weeks, Facebook plans to introduce the feature in other markets and eventually give access to all Facebook business pages, but for now it’s limited to businesses that display their outlet’s physical location on Facebook.

Make Mobile Content A Priority

We’ve been hearing about it for years: Web sites and brands should have a mobile marketing strategy. In 2015, it’s safe to say that the year of mobile is well upon us. In fact, mobile has surpassed desktop in digital media time spent by device. May 2014 turned out to be a banner month for mobile devices as it delivered on some huge milestones, which underscored just how impressive the medium’s ascendance was in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago.

When it comes to search engine ranking, creating a mobile friendly site should be at the core of any solid plan. Even though Google recommends a responsive design (where the content shifts and moves depending on view screen size), you may find that a hybrid approach (having a majority of your content for desktop viewing and a smaller amount suitable for mobile device viewing) suits your budget better.

Old Article Worth Seeing Again

Authoritativeness

Google has hundreds of elements it uses in its ranking algorithm to rank Web sites on a search results page. Each element has a weighted value and so each element is not as important as the next one. We focus on the ten or twelve most heavily weighted elements when we construct a Web site or tweak a site we've inherited.

One of those heavily weighted ranking elements is authoritativeness, grossly defined as the number of pages on your site. Google has clients - they're searchees and Google is attempting to do a better job for the searchees than the other major search engines. Google's logic is that a searchee will most likely fine a better answer (be happier with) in a site with a lot of pages than a site with just a few. In other words, if someone is searching for "bed and breakfast in yourtown, USA" and all things are equal among a number of sites, Google will rank the site with the most pages higher than the others.

So check your competition's site. If your competition has 15 pages on their site and your site only has five, then it's time to send us verbiage for adding an additional page to your site. We hear it all the time, "Oh and don't forget to make my site number one on Google." We need your help in working toward that goal. One way to do that, and also keep your site looking fresh, is to periodically add pages to your site. Scan your competition's Web sites and see the kind of information pages they have. Then come up with about 500-750 words for a new page for your site that will be "value added" for your visitors as well as Google's bot when it comes around to your site.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Bullshit 4 You - Bullshit is the universal gift that keeps on giving. We endeavor to bring the highest quality real bullshit to the world direct from the backside of our texas bulls.

  • Artistry on Stone - Artistry on Stone creates custom engraved stone projects and signage, in-house and on-site, for residential, commercial, promotional and non-profit customers.

  • The Pet Nannies - In Fredericksburg and Austin, The Pet Nannies are always available. In addition to taking care of your pets needs while you are away, we also offer plant care and mail and newspaper collection at no extra cost.

  • 15th Medical Battalion Association - The 15th Medical Battalion Association was formed to remember and honor the members of the 15th Med Bn, 1st Cavalry Division who served in combat.