What You Can Do
We have done everything we can to help make your Web site rank competitively, but there are things you can do to help it attain its full potential. Read about what you can do to improve your site's ranking below.
Along with individually optimized pages with keyword rich content, we have optimized title and description tags, created header tags, attached optimized alt and title tags to images, and possibly embedded a Google Maps listing for geo-specific targeting. When we create a site we use optimized file extensions, the addition of robot.txt files, and the creation of an Extended Markup Language site map.
We’ve done all we can, but there are a few minor steps you can take to help your site rank more quickly and in better positions during searches. First and foremost you will want to create reviews on the two largest local search tools, Google Maps and Yahoo! Local.
Follow these simple steps to make sure you’re getting the most out of your Web site.
If you haven't established or claimed by Google Places listing please
refer to instructions in our
May 2010 Newsletter. A great way to generate
additional Internet leads is to produce some high quality reviews.
After your Web site is up and running, the best way to get your Google Maps listing to the top of the list is to have ‘reviews.’ Google loves reviews because it provides extra information for end users, and if you have a few of them your listing is much more likely to show up on page. Follow these steps to create reviews for your listing.
How to create Google Places reviews:
Create a Business Page On Google Plus
Google is improving search by refining official page detection: They try hard to give users the most relevant and authoritative results. By adding a Google Plus business page your will allow Google to adjust how they attempt to determine which pages are official. This will tend to rank your Web site even higher in their ranking.” A Google+ page linked to your site with Google verification will signal Google that your site is the “official” one for your business.
Verified Google+ brand pages are showing up in regular Google searches. Individual posts by both individuals and Pages are showing up as well. This is a huge opportunity to grab more of the front page real estate on Google search, and will mean even more for those businesses that need to do some reputation management in Google results.
Since Google basically owns search and all their other properties like YouTube, Blogger.com and Google Places get priority in search it would not be a bad idea to have a Google+ business page in addition to your personal profile. A fairly comprehensive tutorial that will walk you through the process of setting up a Google+ page is located here.
Creating a Yahoo! Local Review
Create A Listing in Craigslist
Additional Steps To Improve Site Ranking
Request links to your Web site. Search engines can see all the Web sites that link to your Web site. The more links and the better quality the links the more benefit your site will receive.
Let everyone know your company has a Web site.
Watch out for companies offer links for money.
You've probably received offers from companies promising links from PR5-PR9 (Page Rank 5 - Page Rank 8) sites for a few dollars. This sounds like a good offer and the Web sites look relatively credible. However, things that look too good to be true usually aren't true.
Many people have been burned by these link building services. What do
these companies promise and what do they actually do?
The promises of these dubious link building companies sound very good:
Unfortunately, this is not what these companies actually do. When you order such a link building package, you will get the following:
These links might actually harm your Web site. There are several reasons why these links won't help your Web site:
Some people in the scam forums even reported they were charged for links that didn't exist at all. When they requested their money back, the customer service did not reply and the "US link building company" turned out to be located in an Eastern European country. The money was lost.
When it comes to link building there is no fast-track. If you want to get
lasting rankings in Google's top 10 results, there are no quick and easy
solutions. You need high quality Web page content that has been optimized
for users and search engines and you need backlinks from high quality Web
sites. It takes time to get these backlinks but it's worth the time and the
effort. A single link from a high quality site is better than lots of low
quality links from dubious sites.