The comment (it seems) made by all new clients is, "Oh, and by the way...I want my new site to be number one on Google." That's impossible to do for a number of reasons. Following is a discussion of the five major reasons.
Over the years we've been belittle dozens of time by clients and potential clients because we won't guarantee them a first place ranking on Google. Often they reference receiving a very convincing phone call from a company called MainstreetHost.
MainStreetHost is a search engine submission and optimization company, specializing in Web site optimization, site rankings, Web site hosting, etc. They have a VERY convincing sales pitch which we consider "smoke and mirrors." They know the majority of site owners are not up on the latest optimization techniques.
In the past we've had over a half-dozen clients pay to have their site "optimized" by MainStreetHost. Without exception, these clients did not gain anything with regard to increasing their search engine ranking, and in a couple of cases our clients found their site "black-balled" by the major search engines, resulting in a lose of ALL ranking. A recent example of a dissatisfied client of MainStreetHost follows:
I didn't find MainStreetHost that successful for the amount they charged. Also, I received numerous phone calls wanting to sign me up and I was already a client [of theirs]. That wasn't very encouraging. Take care and God bless.
Mary Jo H.
MainStreetHost uses some questionable tactics (at best) and at worse they're using techniques frowned upon by the "big three" search engines. For instance, the addition of bogus keyword rich links at the bottom of site pages that don't go to where the visitor is expecting but rather just take one to pages on the existing site. Check out this site's homepage for bogus links toward the bottom.
Their "proof" that your site is doing poorly is provided by a search engine position report they send. The problem is, they're searching for terms that are almost guaranteed to produce no listings for your site. To see a portion of a report recently sent to one of our clients, click HERE. In this report they were telling the innkeeper their site couldn't be found in the first 100 result pages for a search of "Inn" and a search for "Lodging". No kidding!! The truth is this client's site already has first page ranking for the keyword phrase of "Lubbock TX bed and breakfast." We don't know anyone, wanting accommodations in Lubbock TX, that would search for "Inn" with the expectations of find useable results.
Though they must have some satisfied clients somewhere, we just caution you to take time in evaluating their sales pitch prior to giving them your hard-earned money. Nuff said!
There are no shortcuts to attaining good ranking on the major search
engines. You've got to be willing to invest time and a bit of money to bring
your site up to a point where it is better and more informative than the
current high-ranking sites.