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In This Issue:
Link Popularity
Link popularity, which refers to
the number of links pointing to and from related sites, is considered
by many search engine experts as the most important element of a
site's relevance in search engines.
Do not confuse link popularity with site popularity,
which refers to click-through popularity, and how long visitors remain
at the site when they get there.
1. Internal Links
Internal link popularity refers to the number of
links to and from pages within a site. Make sure you cross-link your
important related pages back and forth. This will help build up your
site's theme (used by search engines to categorize the theme of a
site). By doing so, you are telling search engine spiders that those
are the most important pages of your site. Cross-linking your pages
also helps the search engine spiders find and index your most
important pages quicker, especially if some pages are buried deep
within your site.
2. Incoming Links
Incoming link popularity refers to links pointing to
a site from other related sites. In addition, there are two types of
incoming links:
a. Links from sites you control
You can control your site's theme by setting up several small related
sites, then cross-link them all together, including links back to the
main site.
Select keywords that describe the theme of the main
site and use those same keywords to link to the main site from the
other sites. The reason behind this is that some of the major search
engines, such as Google, place a great importance on the text used
within links.
b. Links from sites you do not control
There are two ways of finding sites to link to yours. The best way to
get other sites to link to yours is to ask them politely. And the best
way to find likely candidates is to ask those sites that link to your
competition.
Finding Sites That Link to Your Competition
Did you know that search engines can tell you which
sites link to your competition? To find out, visit your favorite
search engine and enter, "link:" followed by the competitors domain
name (with and without "www").
For example, "link:theirdomain.com" and
"link:www.theirdomain.com." (Quotation marks not required.) To check
the link popularity of your own sites, simply replace
"theirdomain.com" with your domain names.
Top Ranking in Yahoo!
Selecting
your domain name is the most vital step in getting a top ranking in
Yahoo! and also other directories like Dmoz and Looksmart.
Make sure
your domain name is "Keyword Rich". You can make your domain keyword
rich by simply inserting hyphens to separate words in your domain
name. Yahoo! gives more relevance to sites with keywords in their
domain name.
Take a
domain name example: http://www.home-based-business-opportunities.com/
It is made
up of 4 different high-in-demand keywords: "Home Based Business",
"Home Business", "Home Business Opportunities", "Home Based Business
Opportunities".
While
crafting your domain name, try to create a domain name that is made up
of one main or "parent" keyword, consisting of 2-4 words; which in
turn is made up of 2-4 high-in-demand "child" keywords. In our domain
name, the "parent" or main keyword is "Home Based Business
Opportunities" and the "child" keywords are "Home Based Business",
"Home Business", "Home Business Opportunities" and "Business
Opportunities" - which are all nested within the main keyword.
You may or
may not get a top ranking for all your targeted keywords, but you can
be sure of getting one for your main or "parent" keyword (if you do
everything else right).
Even if you
have to get a separate domain name for this purpose, GET IT! It is
absolutely crucial for your ranking.
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