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In This Issue:
Random Free Hosting Site
We'd like to congratulate
First
Class Bed and Breakfast Reservation Service for being the winner
of last month's free hosting site. At the beginning of each month we
will call up our own site's homepage. Whomever's site is the featured
site when the page loads will get free hosting of one domain for one
month. It's just our way of saying thank you.
How Serious Are You About
Your Site
We often wonder how
serious folks are when it comes to their Web sites. I thought most
everyone knew the phrase "Build it and they will come" no longer
applies on the Internet but I'm not sure how many people really
believe it.
Review you site and see if
you have the following elements. If you are satisfied with your site's
performance that's fine. But if you want to eek out every little bit
of performance you can, then make sure you've asked us to include
these key items.
About Page - Always include an about page on your site. Don't be
afraid to tell your story and let people know who you are and how you
arrived where you are. Opening yourself up and letting people know who
you are adds an element of trust. It exposes your personality,
capabilities and knowledge. All factors that let your readers know you
are genuine.
Include all your contact information - Let your visitors know you are
available. Encourage questions, e-mail and phone calls. Include your
name, address and phone number. If you can, it's also helpful to place
a photo on your site. Familiarity is key and it can add one more link
in the ladder of trust.
Headlines
- Create compelling headlines. Pique the interest of your
readers. This is your chance to grab their attention and incite them
to read on. Don't be flashy or obnoxious. Simply tell it like it is.
Capture their attention with descriptive, informative words. Get your
readers involved in your information. Ask questions. Make them think.
You might be surprised to learn that just one compelling headline can
bring instant sales almost overnight.
Testimonials - Solicit feedback from buyers you've had. Ask them to
write a small testimonial that you can place on your site. This goes a
long way to help convince your visitor that your products and services
are sound.
Linking - Reciprocal linking is a common and effective tactic for
obtaining search engine status and page rank but it's also the most
time consuming. It requires making contacts, following up with
contacts and updating your Web site. Don't underestimate the power of
Web site links. Take the extra few hours a week and get your site
noticed. Include a 'tell a friend' and 'bookmark' script on your site.
This gives viewers an easy way to bookmark you and most of all return
to your site.
Freshness - Finally, don't let your site become stale. I have found
that my search engine rankings improve when I periodically add new
pages to my site and keep the content new and fresh. Follow these tips
and 2005 may be your year for traffic.
Other Search Engines
Seems like the only search
engines we hear about these days are Google, Yahoo, MSN Search, etc. Yet
there are over 3,000 specialty search engines that you may want to
register your site with. The
Search Engine Guide provides a list of Internet search engines
categorized by topic in a searchable directory of general and specialty
search engines.
For instance, our Texas
clients may want to check out the search engines listed for Texas by
clicking
HERE.
New Clients
We'd like to welcome the
following sites to our family of clients. Based in Hong Kong, Control
Systems gets the honor of being the most distant site we'd done
recently.
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