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In This Issue:

Random Free Hosting Site

We'd like to congratulate Das Garten Haus for being the winner of this month's free hosting site. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Don't Waste Your Visitors

Every visitor coming to your site is hard-earned - so don't 'waste' them. You want them to return time and time again. This will ensure the number of visitors to your site increases over time, rather than remaining static.

First, ensure your site doesn't scare visitors away. Make sure it easy to use, easy to navigate, visually appealing, and treat critical e-mails you may receive from visitors from time to time like gold. While not all criticisms are valid representations of how the majority of visitors see your site, some of these e-mails may help you turn your business around if you listen in a positive manner instead of reacting negatively and defensively.

Secondly, try to subscribe as many visitors as possible to a list, so you may correspond with them time and time again. Sending them news about your site for example will keep them coming back. Send out periodic newsletter, have a recipe of the month on your site, periodic helpful tip, etc.

 

Remember, only about 1% of the visitors to your site will consummate a sale, make a reservation, etc. You've got to work a little to keep the number of visitors to your site increasing steadily.

Guard Against Internet Scams

Online scams trying to trick consumers into divulging personal information via fraudulent e-mails or Web sites are constantly attacking us. Phishing (pronounced fishing) schemes use bogus e-mails appearing to come from legitimate sources. We get numerous calls each month from folks wanting to know if such-and-such e-mail is legitimate. Most of the time it's painfully obvious. When they ask us if the e-mail they received about updating their E-bay account is real, we ask them if they have an E-bay account. Most often the answer is no. Welp folks, if you don't have an E-bay account then it's a good bet the e-mail is just phishing for personal information.

 

How do you know if you're being targeted? Watch out for:

  • E-mails urging you to act quickly because your account may be suspended or closed

  • E-mails requesting account numbers, passwords, or other personal information

  • Unfamiliar links in any suspicious e-mail directing you to a Web site's login screen.

New Sites Completed Last Month

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