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In This Issue:
Search Patterns
Penn State researchers presented the results of
their
research in a paper titled
"An Analysis of Web Documents Retrieved and Viewed" at the 2003
International Conference on Internet Computing in Las Vegas, Nevada,
USA.
The researchers analyzed more than 450,000 Web
queries submitted to AlltheWeb.com in a 24-hour period, reviewing
users' actions in chronological order. The length of sessions, number
of pages visited and relevance of results were analyzed.
Several patterns emerged:
-
Half of
all users entered only one query.
-
54
percent viewed just one page of results in each session (a session
was a query or series of queries submitted by a user during one
interaction with a search engine).
-
Only 19
percent went on to the second page in sessions.
-
Fewer
than 10 percent of users bothered with the third page of results.
A similar drop-off in numbers occurred when the
researchers considered how many results searchers viewed per query:
- About 55 percent of users checked out one
result only.
- More than 80 percent stopped after looking at
three results.
These percentages illustrate why a good ranking
on major search engines can make the difference between commercial
success and failure. We offer a search engine
service to help your site get a higher standing on the search engines.
For more information, go
HERE.
Google, Weather.com Ink Content-Ad Deal
Google and Weather.com announced a deal that puts
the search giant's contextual advertising links on Weather.com
searches. The multiyear agreement adds Weather.com to AdSense. For
example, a Weather.com user searching for weather condition in New
York relating to driving will receive three text links for car rentals
in Manhattan. Weather.com offers nine separate options for customizing
weather forecasts, with conditions relating to everything from golf to
lodging. Google will also provide Web search on the site, including
paid search listings from its AdWords program.
Contextual advertising tries to take the robust
success of paid search and apply it to content sites. Google uses its
algorithmic search technology to scan content pages, identifying their
subject matter, and then matching it up with keyword listings from its
trove of 100,000 advertisers.
New Sites
Here are some of the new sites we've put on the
Web recently. Give them a visit and see what they have to offer.
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