|
In This Issue:
Why Has My Google Ranking
Changed?
Each time Google updates their database of Web pages (about
once a month), their index shifts: Google finds new sites, Google
loses some sites, and site rankings change. If your site was dropped
from Google and you have not made major changes to it in the last
month, Google will likely pick it up again in their next index. It's
possible your site was simply inaccessible when their robots tried
to crawl it (look at it for indexing).
You may want to check and see if the number of other sites
linking to your site has decreased. This is
the single biggest factor in determining what sites are indexed by
Google, as they find most pages when their robots crawl the
Web and jump from page to page via hyperlinks. To find out who links
to your site, use
Google's link: tool.
Reciprocal Linking
Reciprocal
linking is another name for swapping links. You link to my site and I
link to yours: we have swapped links, or set up a reciprocal link.
Sometimes,
if you have a fantastic Web site, people just link to it; just like
that. Simple. Most of the time though, you have to spend time finding
suitable sites to swap links with. It could be time well spent,
however, as search engines are beginning to take notice of how many
links point to your site (especially from sites with similar content ).
So where do
you begin and how do you go about successfully swapping links?
-
Identify sites with similar
content to yours (or sites that you would like to link to!)
Send an e-mail suggesting
that both your sites could benefit from a reciprocal link (be
polite, and address the webmaster by name). It helps to put your
link up before you contact him/her.
Don't spend too much time with creating
reciprocal links - most of your requests will go ignored;
building reciprocal links is an ongoing
process.
You'll get
targeted traffic from your link partners and search engine spiders
will find your Web site through the links on other sites so that
you'll get better search engine rankings.
Google's
spider prefers Web sites that it finds through links on other Web
sites. It thinks that a Web site must be more important than other
pages if many related Web sites link to it.
E-mail Signatures 101
An e-mail
signature is not your name written in script at the bottom of your
message. It is that little 'canned' information block you've seen on
some e-mails. Usually it has the person's name, business, Web site
address, and phone numbers. In short, it's a small business card to
make it easier for folks to find out more about your business.
If you want
to maximize the exposure of your business, you
should consider creating a signature and adding it to appropriate
outgoing e-mails. Here's how to do it.
To add a
signature to outgoing messages in Outlook Express (other e-mail
applications have similar procedures):
- On the
Tools menu, click Options, and then click the Signatures tab.
- To create
a signature, click New and then either enter text in the Edit
Signature box or click File, and then find the text or HTML file
you'd like to use.
- Select
the Add signatures to all outgoing messages check box.
Notes
- To use
different signatures for different accounts, in the Signatures area,
select the signature, click Advanced, and then select the account
you want to use the signature with.
- To use a
signature on individual messages only, make sure to clear Add
signatures to all outgoing messages. When you compose the message,
on the Insert menu, point to Signatures, and then click the
signature you want to use.
Recent Clients
We wish to
thank the following clients for having their sites hosted and
maintained by us.
|
About
Us
