|
In This Issue:
Discover Texas Free Link
Discover Texas wants
folks to discover the real Texas and they say they
know how to do it. If you would like to see
what Discover Texas will be like once the
site has launched, please visit
Discover
New Mexico. Discover Texas will launch
June 15. You can visit
Discover Texas
today to receive your free listing. Enhanced listings are
also available to make your business stand out.
This is the kind of location that you constantly
need to be adding your site's address to in order to build up your
site's popularity factor and help raise your site in the search engine
listings.
Search Engine Optimization Guarantees
I think
it is safe to assume that everyone has at one point in time received
an e-mail that conveyed a message of this
sort: "Click here to have your Web site
submitted to 30,000 search engines for $9.99." The other e-mail
that you may have received is worded something like this: "Guaranteed
top 10 search engine ranking for $xx.xx." Time after time, I hear a
story of someone who has been burned by one of these companies who
"guarantees" everything under the sun and fails to deliver.
First things first. There
aren't 30,000 search engines that use their own database and index for
results. There aren't even 100. There are in fact roughly 10-12 search
engines and directories that comprise roughly 95% of the traffic. If
you would like to take a look at who the major search engine players
are within the industry you can review the
Media Metrix statistics here.
Secondly, the guarantees from search engine optimization companies are
blind and in some cases arrogant. How can one guarantee something that
they do not have total and entire control over? The search engine
industry is ever changing.
Thirdly, how can you guarantee a customer that you will get them
search engine rankings when you have not yet evaluated their
Web site and their market. There are a
number of different variables and Web site
components that make some Web sites
completely undetectable by the search engines and throw them off the
radar.
Though we can not offer a guarantee of a top 10
position, it is feasible to say that a comprehensive
Web site analysis and optimization will
increase visibility and prominence within the search engines.
Does a keyword (ie:
search term) in the domain name affect
ranking?
Yes:-
This was the factor that was found most consistently among the top
ranking sites. Since this single factor was found so consistently
among the top ranking sites, we strongly recommend that you choose a
domain name which contains your major keyword.
Contact us for more help if you'd like to obtain an additional domain
name.
Does a ".net" domain affect ranking?
We
expected many top-level domains to possibly rank lower than the
standard ".com" domains. What we found surprised us. Many domain
endings we expected would rank lower seemed instead to be more-or-less
equally distributed among the high and low ranking sites.
We never
expected the ".net" domains to be ranked lower, but that is what the
data suggests. In fact it is a very strong correlation. We used to
think that a ".net" domain was almost as good as a ".com" domain. We
will now avoid them.
|
About
Us
