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In This Issue:

The 50,000 Search Engines Myth

There are submission services (and spam e-mail messages) that promise to submit your Web site to 50,000 search engines. Thousands of search engines? There aren't thousands of search engines on the Internet. Period. The majority of these 50,000 so called "search engines" are free for all (FFA) link pages or special interest Web sites.

Submitting your site to thousands of FFA sites means you'll end up with thousands of spam e-mail messages. In addition, you won't receive a single visitor when you submit your accommodation site to a directory of poets in Poland.

Currently, there are only three major players: Google, Yahoo and MSN Search. They are responsible for the bigger part of the search engine traffic you can get because they also power other search engines. For example, the search engine on AOL.com displays Google results.

There's only a handful of search engines that really bring visitors to your site. As always, it's quality that matters, not quantity. For this reason, we concentrate on the important search engines when submitting our client's sites.

Leveraging Expired Domains

New sites appear on the Web each day at a blistering pace.  Just as thousands of new sites are born each week, according to DomainsBot.com, one hundred thousand other domains will disappear.  What happens to these domain names?  Unless the owner continues to pay rent on the defunct domain, the name will eventually expire and be offered back to the public.

There are at least two benefits to buying “used” rather than “new” when it comes to domain names:

  1. A Better Name – With so many of the best domain names already taken, many businesses settle for a domain that is less than ideal when they first get started.
  2. Better Rankings via Keyword-rich Names – While you may have a great domain name now, it may not include all of your best keywords in the name.

Consider Only Relevant Domains

It is very important to find a domain name that is relevant to your industry. For instance, if you own a bed and breakfast, don’t purchase an expired domain name that was once hosting a clothing site.

Some of the most valuable pre-owned domains are those that are already included in Yahoo and DMOZ with a description relevant to your site. These directories are great for improving a site’s link popularity and traffic.

In order to find expired and pre-owned domain names, you need to know where they’re listed. There are many services that maintain large databases of domain names that have expired each day. On such place is Pool.com . This site offers an expired domain names list via its searchable interface. Best of all, it’s FREE. You can view their list here.

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We thank the following folks for having us work on their sites. If you have the time, please click on their sites below and patronize them if you can.

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