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In This Issue:
Random Free Hosting Site
We'd like to
congratulate
DM
Enterprises for being the winner
of this month's free hosting site. At the beginning of each month we
will call up our own site's homepage. Whomever's site is the featured
site when the page loads will get FREE hosting of one domain for one
month. It's just our way of saying thank you.
Legal Back
Door Into Google
If you have information you want to
share with others but aren't sure how to reach them,
Google Base
is for you. You can easily submit all types of online and offline
content to Base, and if your content isn't online yet, they'll put it
there. You can describe any item you post with attributes, which will
help people find it when they do related searches. In fact, based on
your items' relevance, users may find them in their results for
searches on Froogle, Google Maps and even Google's main Web search.
The main benefits of Google Base include:
- Free content hosting
Google Base represents a new opportunity to put any kind of content
online, even if it isn't a Web page.
- Distribution
By bringing offline content online, Google Base is more accessible
and useful. Even online content becomes more 'discoverable' when
users are able to refine their search results based on attributes.
You can also link users to your own Web site, thus making your
content far more accessible to the world.
Currently Google has the following categories
(although you may start new categories): Blogs, Coupons, Clinical
trials, Events and activities, Housing, Jobs, Mobile content, News and
articles, People profiles, Podcasts, Protein, Products, Recipes,
Reference articles, Reviews, Services, Tickets, Vehicles, Wanted ads,
Wine and food.
OK you accommodation clients!!! Did you see Recipes
in the list above? You may submit a recipe with a link to you lodging
site and create an additional avenue for visitors to get to your site.
To submit an item using their standard Web form, visit
Google Base
and click on 'Post your own item'. On the Post an Item page, choose an
item type from the drop-down menu or create your own item type in the
text box below. Then click "Next" to add details, edit, review and
publish your item. In about 15 minutes, your item will have a unique
Web address and be visible to the world. If you have a Web site that
you'd like to lead searchers to, be sure to include an attribute as
type "Web URL" which includes the page's full URL. Note, you must have
a Google Account to submit items, but the accounts are free and easy
to establish if you haven't previously gotten one.
Keyword Optimization
Changes
Major search engines like Google are constantly striving to ensure
sites at the top of their result pages offer invaluable information or
service to their visitors. Search engines regularly change the methods
they use to determine the relevancy and importance of your site.
Evolving Search Engines
The content on your homepage needs to
be optimized so both search engine visitors and human visitors
both deem it to be a useful Web site. Once upon a time, effective
optimization entailed cramming content with as many keywords as
possible and while this once generated good search engine results it
invariably put visitors off. It is also now frowned upon and penalized
as being spam by all of the major search engines.
Improvement Of Algorithms
Search engines use specific algorithms to determine the relevance of
your Web site. The calculations from these algorithms determine where
on the search engine result pages your Web site will appear. In order
to keep the unscrupulous webmasters guessing and ensuring that results
are always up to date, major search engines regularly update their
algorithms.
Recent Advances
The result of some of the most recent changes has seen the impetus
move away from optimizing Web sites for search engines and instead the
algorithms are now geared to promote Web sites that give true value to
visitors. They're not only changing, they are evolving into more
intelligent and accurate algorithms. While the use of keywords based
around the relevant topic is still important, it is also important to
ensure that visitors are your main priority.
Keyword Optimization
Since the algorithms have become particularly
smart, you should include other relevant keywords as well as the keywords you want to target. Including inflexions of keywords is
one excellent way to ensure your site is deemed to be relevant.
Inflexions are slight changes to your keyword. For example, inflexions
of the keyword "accommodation" include accommodations,
accommodating,
accommodates, etc...
Natural Content Writing
One of the most effective ways of ensuring your site is keyword
optimized properly is to write the content naturally first. Once you
have done this, go through and ensure that any relevant keywords are
included throughout the text. Only place them where they would appear
naturally and remove them from anywhere where they appear awkward.
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