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In This Issue:
Random Free Hosting Site
We'd like to congratulate Ruckman
Haus for being the winner
of last month's free hosting site. At the beginning of each month we
will call up our own site's homepage. Whomever's site is the featured
site when the page loads will get free hosting of one domain for one
month. It's just our way of saying thank you.
Neat-O Backlink Tool
Knowing who is linking to
you and what link text they're using is one of the most important
aspects in Search Engine Optimization. The
Neat-O
Backlink Tool checks your backlinks (only showing one backlink per
URL that links to you) and shows the link text used to link to you.
What Happened to My Google Ranking?
You
have probably noticed that Google is currently updating its ranking
algorithm. This seems to be a major update because we
have seen big changes in our client's site rankings. The
latest 'Google Dance', nicknamed 'Jagger', has caused major
concern by those suffering loss of position on the top ranks of the
search engine's listings.
Like many other sites, we noticed a sharp drop in rank in our
client's sites around the first of July. They lost about 40% of
their previous link popularity and moved down sharply in rank.
What has changed with this update?
Only Google's engineers know exactly what has been changed with this
update. However, it seems that some factors seem to be important in
this update:
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Hidden text spam seems to be more penalized. While most search
engines consider white text on white background spamming, it seems
that Google now also recognizes text that is hidden in invisible style
layers.
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Links from automated link exchanges and text link advertising
systems seem to count less.
As with every algorithm update, Google tries to remove the spam from
its database with this update.
What should you do now?
First of all, don't panic. If your
Web site rankings have dropped,
wait a few weeks to make sure the index update is over. If your Web
site is still not listed, let us know and we'll be glad to resubmit
your site.
If you have a links page, do not use a link exchange system with a
central server but host your link pages on your own Web site.
We've said it before in this newsletter: don't put all eggs in one
basket; you shouldn't focus on Google
alone.
Yahoo and MSN can also bring you qualified traffic. These search
engines might not be as popular as Google but they are large enough to
bring you so many customers that you could even do without Google. The
key to a successful online business is to get qualified traffic from
all big search engines.
If your Web site rankings on Google have dropped, don't panic.
We've noticed that slowly our client's sites are get their
rankings back.
New Clients
We've finished a number
of interesting sites this last month. Help our new clients by visiting
their site and helping increase their new site's popularity.
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