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October 2007 Newsletter
In This Issue:
Random Free Hosting Site
We'd like to
congratulate Granny
Lou's for being the winner
of this month's free hosting site. At the beginning of each month we
will call up our own site's homepage. Whomever's site is the featured
site when the page loads will get FREE hosting of one domain for one
month. It's just our way of saying thank you.
Marketing Concepts That Make A Difference
Good Experiences -
What people really buy are experiences, hopefully positive ones. Whether it's soft ice cream or a
lodging reservation, what people are paying for is the experience your product or service provides.
Does your Web site offer an enjoyable experience? Does it explain the experience your product or service delivers? If it doesn't, then you really haven't got anything anybody wants.
Thanks For the Memories
-
Our here and now and our plans for the future are based on our experiences, our histories, and our memories.
We take pictures of our kids, holidays, and special events; we commemorate birthdays, anniversaries, promotions, and milestones of all kinds. Even the significance of our prized possessions is centered on the fact that those mere objects represent memories of the people, places, and events that shaped our lives.
Real marketing, the kind that creates long-term clients and customer relationships, is not about coupons, sale promotions, or deep discounts; it's about delivering memories.
Keep Them On Your Site -
It's not about how many hits you get on your Web site, it's about how long people stay. If visitors remain on your site long enough to get your marketing message then you must have said something worth listening to, and if visitors get the message, your site has done its job.
If your Web site delivers the message, then you can expect the e-mail inquiries and phone calls to start flowing, but it's still up to you to close the sale
or get them to commit to a reservation: people close sales not Web
sites.
Site Personality
-
Does your Web site just lie there with no personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous, stuff everybody else has? Boring!
Don't worry about hits, put something on your site worth seeing or hearing
about.
Jott™ -
Free Service
I've found (and fallen in love with) a
new service that I'm using more and more each day. I remember lots of
things when I'm away from my computer and only have my cell phone. Oh,
ya, I could leave myself a message on my cell phone, but then I'd have
to remember to play it back when I got to the office.
Jott™ is a revolutionary new service
that automatically converts your voice into e-mail and text
messages—anytime, anywhere, with any cell phone. Jott™ makes you more
productive and efficient by capturing your ideas, notes to self,
tasks, and more without using your keypad and then sending the message
via e-mail to your inbox.
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Stuck in traffic?
Just speak your to-do list into Jott™.
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Want to eliminate
repetitive calls? E-mail your team with a single Jott.
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Forget something? Use
your voice to create Jott reminders.
Jott™ is a safer,
hands-free way to send text and e-mail messages on the go. And it’s
free, so sign up today.
New Sites
Completed Last Month
Check out some of the
sites we've completed recently. By clicking on their link you'll give
their hits a boost and get their new site going.
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