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In This Issue:
How Many
Links Do You Need?
The
number of reciprocal links needed to get high rankings depends on the
number of links shown for your higher-ranking competitors. If your
competitors display only 20 links to their sites, you can ensure a
higher popularity score by creating 25 links
to yours. But if your competitors have hundreds of links, then you
have to beat that number for top rankings.
Link Exchange Basics
Basically
you e-mail or contact the Webmaster of a site that is complementary,
but generally not competitive, to your own.
Ask them to link to your site while
outlining the benefits of doing so. You would generally offer to link
back to them in exchange for this courtesy. Explain the advantages to
them and to their visitors by providing a link to your content. Tell
them where the link on your site will be or set the link up in advance
with the stipulation that you'll be glad to leave it there if they'll
add a link to you in kind. Take the time to look over their site and
then suggest where a link to you might be appropriate. Most
importantly, personalize your e-mails! You must distinguish yourself
from all the spam they receive daily. If the link is particularly
important to you, call them personally or write them a letter or send
a fax to show them you're serious.
Here's
the simple means to find those good links. Go to the major search
engines. Search for your target keywords. Look at the pages that
appear in the top results. Now visit those pages and ask the site
owners if they will link to you. Not everyone will, especially sites
that are extremely competitive with you. However, there will be
non-competitive sites that will link to you -- especially if you offer
to link back. Why is this system good? By searching for your target
keywords, you'll find the pages that the search engines themselves are
telling you are good, as evidenced by the fact that they rank well.
Hence, links from these pages are more
important -- and important for the terms you are interested in -- than
links from other pages.
When
asking for a link:
-
ALWAYS
have a link already put on your own site BEFORE you ask for a link
in return and give the location of the link. It's harder to say no
if you can provide the URL of where their link is.
-
ALWAYS
give them the exact link text to use, even going so far as to put it
in HTML so they can just cut/paste it onto their page.
We will help you write the HTML.
-
MAKE
SURE they actually have a links page!
-
GIVE
THEM as much information as needed in order to make it easy for them
to link to you. If they have a big site that's divided into
sections, give them the exact URL of where your site would fit in.
Then, provide the HTML for the link to your site.
Free Directory Listing
Traveleze.com is a new travel directory that offers a free link,
graphic and description to travel websites.
Go to
www.traveleze.com and to
learn more.
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